Who we are

Hi, I’m Nina — the baker, dreamer, and dough-obsessed human behind Roll Call. Baking has always been my love language. Since I was a kid, I’ve been the one showing up to family gatherings with something sweet (or savory) fresh out of the oven. What started with cinnamon rolls for birthdays and holidays has grown into my full-time passion: creating small-batch, made-from-scratch treats that make people feel at home.

Roll Call isn’t just about cinnamon rolls — it’s a weekly rotating menu of breads, pastries, and baked goods that keep things exciting while still feeling nostalgic. Think soft, warm loaves, buttery layers, and creative flavor twists that you didn’t even know you were craving. My goal? To spread a little love (and carbs) to anyone who wants to answer the call.

As a local bakery, I’m proud to source ingredients from nearby producers and artisans whenever possible — keeping our community at the heart of everything I bake.

A young woman with long dark hair smiling on a bridge at sunset, wearing sunglasses on her head, with a river and cityscape in the background.

Our Local Partners

We’re proud to source ingredients and collaborate with local businesses that share our passion for quality and community.

Logo of Wears Market in Phoenix, Arizona with stylized text and a beige background.
Logo with a red outline map of Arizona and red curving lines, with the text "LOCAL FIRST ARIZONA" in red and black.
Logo for Shamrock Farms featuring a white cow with a pink nose and black hooves, with the text 'SHAMROCK FARMS' around it.

Our Values

Quality in Every Crumb

We take pride in the craft — using time, technique, and the best ingredients to create baked goods that taste as good as they look.

Rooted in Community

Our bakery exists to bring people together. We partner locally, give back, and believe good food is meant to be shared.

Seasonal by Nature

We bake with the seasons, honoring ingredients at their peak and letting nature guide what comes out of the oven.

Warmth You Can Feel

We lead with hospitality — creating experiences that make people feel seen, cared for, and welcomed back.

Always Rising

We’re committed to growth: as a business, as makers, and as a team. We learn, evolve, and strive to be a little better every day.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!